New charity pet product store opened in Latvia

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A new charity project has been created in Latvia – an Internet shop channeling income from pet food purchases feeding animals at the Ulubele shelter, Ulubele told LSM on December 7. 

Ulubele's shelter work would not be possible without donations and support from volunteer assistants. Still, the flow of donations isn't steady. So, the idea of setting up their own animal feed shop was raised. Until now, it has been physically operating in the shelter area, but now an e-shop is available to animal friends, whose profits will be fully used to ensure the best possible conditions for the shelter's residents, the shelter's representatives said.

Ulubele's e-shop is available at

Ulubele claims to be the first charity pet shop in Latvia, but a similar project has been operating for several years, channeling income to feeding stray cats and providing them with shelter and medical care.

Ilze Johnson, chief executive of Ulubele, links great expectations with the Internet store. “"We call on people to be responsive to the abandoned animals in this way," said Johnson. "There is no need to change the habits, or to overcome some inconvenience, there is no additional expense: a wide range of animal feeds and animals will be available in our shop. It means that people, just as they have done, buy food and other needs for their pets, but at the same time feed animals that are less lucky in life. "

"The shop is a way of surviving so that we can continue to operate the shelter. Thanks to the commitment and responsiveness of colleagues, it has now developed into an internet shop,” said Zane Leine, manager of the shop.

Leine said that feeding one animal, excluding electricity, medicine, workers' wages, and other costs, costs €2 a day. Since around 500 animals live in the shelter, food costs amount to €30,000 per month and more than €300 thousand per year.

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