The Facebook event page of the protest, "All together to Latvia on 24/02" has more than 2,000 people 'Going' and more than 7,400 'Interested' guests.
"The main reason for the protest is the Estonian government's excise policy, which results in losses to the Estonian state.. and I'm not talking exclusively about alcohol excise taxes," says the organizer, one Taavi Lepik.
Estonia may see its alcohol tax income to shrink €80m below the expected next year, largely due to cross-border trade, or Estonians coming to Latvia to stock up on booze, which is much cheaper here.
As reported, Estonian alcohol sellers are rapidly expanding on the Latvian border.
