The campaign is an upbeat effort with the LI Facebook page saying: "Let's inspire ourselves and others and find the motivation together to keep studying all life long. This is how we stay forever young and let's be real - Latvians can do everything!"
The first video released tells the story of a school pupil and his dream of becoming a top ten YouTuber. He achieves the goal, though the story is actually feelgood fiction.
Similarly there are fictionalised accounts of other children becoming a successful businesswoman and state president.
You can see more at the Latvian Institute's YouTube channel. The videos come with English-language subtitles.