And this is it!
"We hope to be an important new presence among the international flow of news about Latvia,” says lsm.lv portal editor-in-chief Marta Cerava.
“There is a large number of people, both overseas and even in Latvia itself, that may not have the language skills to follow regular Latvian and Russian-language media but which does have an interest in what's happening in the country. That number includes students, diplomats, businesspeople, tourists, members of the Latvian diaspora and even just random web searchers,” says Mike Collier, one of two editors working on the site.
The English service will not be able to duplicate all of the Latvian and Russian content, but aims to provide a steady flow of the main news stories plus some original content, such as a launch feature about the remarkable transformation of the former KGB headquarters in Riga into an art space as part of Riga's tenure as a European Capital of Culture in 2014.
“With parliamentary elections due in November 2014 and Latvia set to assume the rotating presidency of the Council of the European Union in the first half of 2015, interest in the country looks certain to increase among the English-language audience,” says Arnolds Karklis, the second editor involved with the project.
Lsm.lv is the unified news portal of Latvia's public television and radio services, with a mission to deliver informative, accurate and engaging content.
The address of the new site is: http://www.lsm.lv/en. But if you're reading this, you probably knew that already.
We welcome your comments and hope you find the new service of interest.