Statoil gas stations being rebranded

Take note – story published 7 years ago

As per a 2012 decision, Statoil gas stations in Latvia are being redesigned to bear the Circle K logo. 

Statoil sold its Latvian gas station business to Canada's Alimentation Couche-Tard in 2012. The takeover entailed a rebranding of the Statoil gas stations, said Cirсle K Latvia representative Kristīna Lazdiņa.

The State Language Center, Latvia's language authority, say that the company might have to teach people how to pronounce the new name.

"Perhaps a massive marketing campaign could achieve that we will call them Circle K in the future, or perhaps the Latvian pronunciation [..] but if you translate it directly into Latvian, you get Kaplis ['garden hoe')," said Viesturs Razumovskis, a representative of the State Language Center.

Indeed 'Kaplis' seems to have caught on as a nickname among gas station aficionados already, giving the rebranding effort a comic twist.

The last Statoil gas station in Latvia should be rebranded by October 2017.

Seen a mistake?

Select text and press Ctrl+Enter to send a suggested correction to the editor

Select text and press Report a mistake to send a suggested correction to the editor

Related articles


Most important