Latvia marketed as nation of "Greenovation"

Formerly advertised to the world as "The land that sings" and the land "Best enjoyed slowly" and more recently described as "Magnetic Latvia", the latest message to communicate to the world where and what Latvia actually is will describe it as "The Greenovative Country".

"Greenovative" Latvia

The neologism has been coined by the Latvian Institute, the state agency responsible for promoting Latvia overseas, as part of a new strategy to see the country into its second centenary of existence.

In a new fact sheet, the term is described in these terms: "When you combine green and innovative, it is greenovative you get, and, inspired by nature, our scientists and entrepreneurs create marvellous and greenovative things."

You can read the factsheet for yourself at the Latvian Institute website. 

 

1 comment
Tom Schmit
Good thing that term isn't in use! http://www.greenovative.co.in/
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