Movement calls all to Create!

The week of creative activity titled radi!2015 (create!) launched Monday and continues until Sunday with international conferences on the audiovisual media market and European identity, a seminar and discussion on the various types of creative interactions and cooperation found in the architectural projects of Rīga and the crossing over of cultural creation with other sectors of society.

“Creative and culture industries, education, innovation, the knowledge economy and creative administration – these are all parts of the social movement radi!2015, now in its fifth year of promoting Latvia’s creative potential,” project leader Lilita Sparāne told LSM Monday.

Continuing Tuesday is the international conference Strengthening the European Audiovisual Media Market for the Development of the European Identity, which is looking at the “challenges of the fast pace of advances in technology, increasing global competition, changing consumer habits and perceived threats to media pluralism in the context of the current geopolitical situation.”

Also on Tuesday a series of lectures and workshops on architecture, modern technologies and the eco-practice of upcycling at the Spīķeri Quarter of Rīga will last until 19:00 in the evening.

On Wednesday and Thursday the international conference Cultural and Creative Crossovers will consider how partnerships between culture sector projects and economic, socially innovative, educational, and local development-focused enterprise can bring positive impact and added value to society.

Thursday and Friday the international conference Heritage, Contemporary Architecture and Design in Interaction will encourage talk about the interaction between cultural heritage and contemporary architecture and design, without losing focus on historical preservation imperatives and quality-of-life issues.

Also on Friday an international education forum School in the digital age will “seek answers to questions of what a 21st century school should be like and how technologies should be used in the teaching process in a meaningful way.”

Parallel to the conference activities, three exhibitions showcasing Latvian contemporary design titled Design Manifestation: Reputation, Humanisation and Information.

"The ulterior goal of radi! as a social movement is to promote public awareness and interest about the sector of creative and cultural industries, creativity-promoting education, innovations, knowledge economy and creative management by demonstrating the experience and achievements of Latvia," says the movement's website.

"In 2015, the radi! team will continue updating the topic of cross-over competencies of creative industries to other publicly important areas so that we, the people of Latvia, are turned into smarter planners, more skillful innovators, pioneers of unconventional approaches, and users of creative potential in intersectoral co-operation. This year, we will also be inviting everybody to take part in the social campaign — Latvianisation of the concept 'cross-over'.

At the same time, the thematic directions embarked upon in 2014, by emphasising design and design thinking as an effective tool for creating new partnerships, are building an important bridge to the central events planned for 2015 within the context of the Latvian presidency in the Council of the European Union."

radi!2015 will establish a unifying platform for the implementation of the thematic objectives of the cultural policy of the Latvian presidency and of creative industries. radi! will also bring the priority values of the Latvian presidency to the forefront: involvement, growth, and sustainability." the movement proclaims.

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