In a series of tweets, Lembergs praised the organization of the mass bulb-planting effort, which he claimed saw 7,756 snowdrop bulbs planted in 6 minutes and 28 seconds.
Indeed so delighted was Lembergs with the achievement, he even dressed up as a snowdrop as this picture gallery shows.
Ginesa rekords "Visvirāk cilvēku vienlaikus stāda sīpolpuķes" par godu LV100g. @Ventspils sasniegts 6,28min, iestādot 7756sniegpulkstenītes!— Aivars Lembergs (@AivarsLembergs) April 8, 2017
Ensuring that the bulb-planting was not fraudulent was Pravin Patel of Guinness World Records, a British limited company which certifies 'record attempts' fr publicity-seeking clients and awards its own certificates. Patel was accompanied by a team 30 "independent observers".
This is the record that was beaten.
In the past, Patel has rubber-stamped numerous comparable achievements such as World's Tallest Stack Of Pancakes, Most Straddle Jumps On A Trampoline In One Minute, World's Longest Running TV-Tie in Magazine, Most Magic Tricks Performed During a Skydive and other benchmarks.
According to the organization's website:
"We work with leading global brands and businesses to create bespoke record-breaking campaigns that engage your audience through unforgettable moments of sheer amazement and wonder, delivering bottom-line results. And our clients benefit from being placed at the heart of these precious moments, by being respected as truly world-class."
How much the municipality of Ventspils paid for the services of Guinness World Records has not yet been disclosed.