In 2023 virtually all Latvian enterprises used the internet (100 %). For comparison, 10 years ago 94.2 % of enterprises used the internet. Fixed internet is used by 77.5 % of enterprises. For work, the internet is used by 61.1 % of all employees of enterprises, which is 5.7 percentage points more than a year ago.
In turn, 67.3 % of enterprises have their own website, and during the period of 10 years this is an increase of 11.6 percentage points.
In 2023, 55.3 % of enterprises use social media and 54.1 % have a profile on some sort of social network (Facebook, Linkedln, etc.), but multimedia content sharing sites (Instagram, YouTube, Flickr, etc.) are used by 24.6 %. Blogs or microblogging sites (X, WordPress, etc.) are used by 13.8 % of enterprises.
28.8 % of enterprises are paying for advertisements on the internet. In large enterprises this indicator comprises 52.7 %, in medium-sized enterprises – 39.4 %, but in small enterprises – 26.4 %.
E-commerce
One of the indicators characterizing development of e-commerce is the share of enterprises selling goods or services over the internet or in other computer networks. In 2022, compared to 2021, this indicator increased by 1.7 percentage points, reaching 19.7 %.
The largest increase – of 4.3 percentage points – was in the group of medium-sized enterprises, where sales over the internet is used by 30.7 %. In the group of large enterprises changes were minimal – rise of 0.5 percentage points, reaching 42.0 %, but in the group of small enterprises selling goods or services over the internet increased by 1.5 percentage points, reaching 17.3 %.
Cloud computing
In 2023, 44.6 % of enterprises are using cloud computing services, while paid cloud computing services – by 35.8 % of all enterprises, and that is 7.2 percentage points more than in 2021. In the group of large enterprises paid cloud services are used by 79.7% (growth of 11.4 percentage points), in the group of medium-sized enterprises by 51.7% (increase of 8.3 percentage points), but in the group of small enterprises by 32.0% (rise of 7.3 percentage points).
Artificial intelligence
In 2023, 4.5 % of enterprises use some kind of artificial intelligence technologies, which is 0.8 percentage points more than in 2021. Of them artificial intelligence technologies (e.g. those that analyse written language, convert spoken language into machine-readable format, generate written or spoken language, etc.) are used by 21.3 % of large enterprises, 8.3 % of medium-sized enterprises and 3.5 % of small enterprises.
Survey on the use of ICT in enterprises was carried out at the beginning of 2023 with co-financing of European Union to acquire qualitative and internationally comparable statistical information on the use of ICT and development of e-commerce in enterprises employing ten or more people.
