Finnish baker combines Baltic brands

Finland’s multinational baked goods concern Fazer announced Friday that it has concluded its consolidation project for the Baltic states with its new plant in Ogre and is currently recruiting workers for 40 new job vacancies there.

Investments worth more than €5m are set to benefit the town, a former riverside resort town now a close residential suburb of Riga along the main Daugava highway, national information agency LETA reported.

Company spokesperson Baiba Gulbe said that all production lines have been transferred to the bakeries in Ogre and Kaunas, thus completing the firm’s planned consolidation within the Baltic market, announced last September.

The production facility in Ogre will boast an expanded range of baked goods lines. Meanwhile, construction of a new frozen cake and confectionery plant is still in progress, which is another of the company's large development projects in the Baltic States.

Fazer Bakery Baltic managing director Mindaugas Snarskis said that the concern has secured its positions on the Latvian and Baltic bread markets for the long term. This fall Fazer hopes to launch exports of its planned frozen cake and confectionery lines.

"We are currently looking for new employees for both the bakery and the new factory," Snarskis announced.

From now on, "Fazer" bakeries in Ogre and Kaunas will be supplying its baked goods brands to all three Baltic States.

In 2013 Fazer Latvija posted turnover of €18.41m. It is a leader in the consumer bread market, owning the two brands Fazer and Druva, employing more than 250 people as the largest employer in Ogre.

On its part, mother company Fazer Group posted a record turnover of €1.7bn last year, according to the more than hundred-year-old international family-owned company’s financial reports.

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