Laima's sweets overflow the US

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The joint-stock confectionery Laima has doubled its export volume to the United States this year by changing the focus from duty-free shops to supermarkets; the company also started producing private brand products exclusively for American customers, the company told LETA news agency on Wednesday.

NP Foods Communications Director Dana Ercina-Uzane says that Laima has exported about 140 tons of candy to the United States this year, twice the amount of 2014, when the company exported 70 tons to the US.

"Export to the United States amounts to one million euros. At the beginning of the year, the highest sales volume was registered at "duty-free" shops in New York, Miami, and Dallas.

Laima's chocolates and marshmallows are now available at "TJ Max", "Dollar Tree", "Tuesday Morning", "Christmas Tree", and elsewhere," said Ercina-Uzane.

She also indicated that the company is currently preparing for the Christmas season, which is the best sales period for chocolate and candy producers in the United States.

As reported, Laima posted €10.01m in turnover last year, a 7 percent decrease from 2013. The company's profit shrank from €5.75m in 2013 to €343,328 last year.

Laima increased exports to more than 37 countries last year, including to the United States, Canada, China, Israel, Great Britain, Ireland, Russia, Belarus, Azerbaijan, Kazakhstan, and Turkmenistan. Exports account for 15 percent of the company's turnover.

NP Foods, the company that owns Laima, is controlled by Norwegian food giant Orkla since January.

NP Foods group comprises Latvian and Lithuanian food, trade and logistics enterprises Laima, Staburadze, Gutta, Staburadzes Konditoreja, Saldumu Tirdznieciba and NP Logistics.

It is the largest holding company in the Latvian sweets and beverages industry, boasting a turnover of €64.323m in 2013.

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