That's what Lidl representative Valds Lopeta told the press.
The opening ceremony was attended by Economics Minister Arvils Ašeradens (Unity), the German ambassador Rolf Ernst Schütte and Rīga mayor Nils Ušakovs (Harmony).
"We've made a decision to be here and offer the best prices for Latvian residents...the logistics center will be the heart of Lidl Latvija," said Radostin Roussev-Peine, the head of Lidl's Lithuanian branch.
The building on Ulbrokas street in Rīga will be 47,000 square meters large, becoming one of the most modern and technologically advanced logistics centers in the Baltics.
The construction will cost €42.5m while a further €15m will be invested into equipment. Construction is to be finished in 2020.
Latvia's Economics Minister said that Lidl's entry into the Latvian market testifies to that Latvia belongs to that part of the world which is characterized by strong economic growth, activity and productivity.