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'Travel Thoughtfully' campaign launches in Latvia

On 15 June 2021, the Latvian Ministry of Foreign Affairs, in partnership with various other institutions and organisations, is launching a publicity drive titled #CeļoApdomīgi (Travel Thoughtfully) aimed at providing advice to people in Latvia on their travel this summer.

"During the COVID-19 pandemic, the situation is changing day by day. What is safe today may not stay that way tomorrow. The motto of the awareness campaign is “Use your head, act wisely”, and it urges people to find out about the situation in the country of destination, make responsible decisions on travelling and be aware of the risks and prepared for what can happen along the way.

Eight visuals and a short animated video with advice on travelling thoughtfully and responsibly and the possible risks will be distributed online in the period up to 25 June.

The main advice for travellers essentially boils down to a suggestion to do their travelling and sightseeing in Latvia itself.

'Travel Thoughtfully' campaign

"If you want to do some travelling, travel around Latvia! There are a lot of undiscovered things all around!" suggests one piece of advice, pointing out that Latvia has lots of recreational opportunities and you don't have to self-isolate.

Travellers who still opt for a trip abroad are urged to choose a country with a low incidence of COVID-19 for their destination and transit preferable one in Europe.

The Ministry of Health, the Ministry of Economy, the Ministry of the Interior and the State Police, the Ministry of Transport, the Association of Latvian Tourism Agents and Operators, the Simple Language Agency, Sustento (an NGO), the Centre for the Protection of Consumers’ Rights, Riga International Airport, and airBaltic are all on board with the campain, which is in the Latvian language only.

Information materials will also be displayed at Riga International Airport and Riga Central Railway Station.

 

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