Baiba Braže has spent the last few years as Latvia's ambassador to the Court of St James (diplomat speak for the ambassador to the United Kingdom) and has a wealth of experience prior to that, too.
In the interview she reveals the importance of media interaction, how to keep your cool in pressure situations and other valuable tricks of the trade.
The interview is conducted by LSM's English-language editor Mike Collier, though in an independent capacity and the SSE Rīga podcast series has no affiliation to LSM.
As recently reported by LSM, Braže is soon off to a new posting in Brussels as assistant secretary general of NATO for public diplomacy.
