According to LTRK, in the campaign, Latvian residents will share their stories on how joint friendships, joint companies, joint families, and joint festivals form one country.
LTRK President Aigars Rostovskis told LTV that "LTRK is a business organization and businessmen are also citizens who are worried about what is happening in the world and Latvia".
"That part of society that lives in the Kremlin's information room is our people, they must be brought into Western civilization and involved in the further building of Latvia," Rostovskis said.
The aim of the campaign is to draw public attention to things that unify rather than divide. “We, the people of Latvia, are all residents of Latvia – old and young; Latvians and Russians. All of us who call Latvia our country are the residents of Latvia – doctors, teachers, policemen, peasants, Poles, Belarusians, Ukrainians, Russians, and others,” indicates the LTRK statement.
