The results were based on market research conducted by Norstat, who surveyed more than 3,000 residents of the Baltic States. A total of 646 brands competed for places in one of the seven categories in the Baltics this year, but only the best from the entire Baltic ranked in the finals.
Baltic Brand Forum winners in the Latvian category for 2024 were:
● The favorite brand of local producers - Kārums
● The fastest growing brand – Neste
● The greenest brand – Latvian state forests
● The most humane brand – Swedbank
● Favorite media brand – Delfi
● Most entertaining brand – Riga Circus
● Favorite brand – Swedbank
Andris Rubīns, co-founder of Baltic Brand Forum and head of advertising agency Magic, said: "Brand Capital's brand and lifestyle research, which has been going on for 20 years, is important for both anthropologists and companies. It provides essential insights into brand perception and helps us understand market trends, therefore optimizing communication with our consumers. We are really happy that this year's forum was attended by such a large number, from manufacturers to influencers and marketing enthusiasts, we will be waiting for all those interested in Vilnius next year."
