Local films' market share doubles on year

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The market share of local films grew from 3.8% to 7.4% in Latvia within the past year. Around 2,5 million people went to the movies last year, with 186,000 of them watching local productions, reported Latvian Radio on February 7.

The most popular local films were Swingers, Mellow Mud, Chronicles of Melanie

However the market share of local films was 10.5% in Estonia and 19.5% in Lithuania.

National Film Center's Kristīne Matīsa said that the increase is tied to the fact that more movies were made this year. 

While the filmas.lv portal showing Latvian movies saw 171,000 visits with people watching 20,000 flicks or 22 hours worth of film roll each day.

The statistic is not particularly surprising as seven local films were screened in Latvia's movie houses last year as opposed to just three in 2015.

75,160 people watched Chronicles of Melanie. A further 50,111 saw Andrejs Ēķis Swingers, while 26,409 went to see Mellow Mud.

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